Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. was established on January 27, 2011. The legal representative is Wu Yanhui, and the company’s business scope includes ceramic production and manufacturing, sales, as well as the development of new building materials and high-tech consulting services.

Basic Information

Company Name: Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. Industry: Tile industry

Date of Establishment: January 27, 2011 Legal Representative: Wu Yanhui

Headquarters Location: No. 55, Dapuxi Industrial Zone, Cizao Town, Jinjiang City, Fujian Province. Business scope: ceramic production and manufacturing, sales; development of new building materials; high-tech consulting. (For projects requiring approval by law, business activities may only be conducted upon approval by the relevant authorities.)

Company Type: Limited Liability Company (Invested in or Controlled by Natural Persons)

Company slogan: Customer satisfaction is my pursuit. Number of employees: 500 people

Company Profile

Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. was established in January 2011, covering an area of over 400,000 square meters. The company employs more than 500 staff members and operates three state-of-the-art kilns and six production lines, with a monthly output of approximately 2.4 million square meters. As a specialized manufacturer of wall and floor tiles, the company is located in the Pinghe Industrial Zone of Zhangzhou City, Fujian Province, enjoying a highly advantageous geographical position characterized by abundant mineral resources and well-developed transportation networks. The company was founded through investment by the former Wanxing (Fujian) Building Materials Co., Ltd. and is one of Fujian Province’s leading enterprises in the production of wall and floor tiles.

Corporate culture

Meiyi Tao Enterprise upholds the core philosophy of “Your satisfaction is my pursuit” and the business principle of “Quality first, customer foremost, and integrity in operation,” dedicating itself to building one of China’s most professional tile brands and bringing high‑value, premium products to enhance modern home living.

Company size

Meiyi Ceramics covers an area of over 400,000 square meters and employs more than 500 staff. Its main production base is located in the Huangjing Industrial Zone, Pinghe County, Zhangzhou City, Fujian Province. The facility features three state-of-the-art kilns and six production lines, with an annual output capacity of 28.8 million square meters. Its products are bestsellers across 30 provinces and 156 large and medium-sized cities in China, and are also exported to East Asia, Southeast Asia, Oceania, the Middle East, North America, and other regions.

Company History

Since its establishment, the company has leveraged its existing strengths to continuously introduce advanced domestic and international production equipment, including edge‑polishing machines and other complementary production lines. The company places great emphasis on talent recruitment, currently employing 25 mid‑level and senior technical professionals. At the same time, it has steadily increased its investment in research and development, adhering to the Scientific Outlook on Development and relying on cutting‑edge technology as the cornerstone of its manufacturing processes. The company has also strengthened collaboration with higher education institutions, partnering with several renowned domestic universities in the ceramics sector—such as Jingdezhen Ceramic Institute and Wuhan University of Technology—and has been designated a silicate research base by Wuhan University of Technology.

旗下产品

Meiyi Tao Group owns three major brands: MITO.CERAMICS, Baofeng Quartz Tiles, and Wanxing Ceramic Tiles.

Main Product Lines

MITO.CERAMICS Antique-Style Tile Product Line: Terrazzo series, cement series, marble series, slate series, sandstone series, solid-color series, wood-grain series

Wanxing Ceramics’ main product lines: Terrazzo series, cement series, marble series, slate series, sandstone series, solid-color series, wood-grain series, and plain-color series.

Main products of Storm: Quartz thick bricks / paving stones / landscape bricks; Product Series: Granite series, marble series, terrazzo series, slate series, sandstone series, travertine series, cement series, limestone series, wood‑grain series.

Storm Quartz Tiles are part of the product lineup under Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. The brand is dedicated to the research, development, and production of outdoor quartz tile products. To date, it has established strategic partnerships with numerous real estate companies, including state-owned enterprises and leading domestic developers, providing high-quality building materials and tailored application solutions for commercial projects and luxury residential developments.

Storm Quartz Brick is precisely positioned as a series of thick quartz tiles for outdoor paving and curtain‑wall dry‑hanging applications, with thicknesses ranging from 1.2 to 3 cm. The company has strengthened internal management, established standardized governance mechanisms, and continuously refined its management systems.

“Wanxing” and “MITO” brand products undergo rigorous, multi‑stage factory inspections to ensure quality (insured by the China Property Insurance Company). With their fresh, timelessly elegant designs and a style that embraces nature—light, understated, and minimalist—they are highly favored by consumers.

The “Wanxing” and “MITO” brands of wall and floor tiles are bestsellers nationwide, with products available in 30 provinces and over 156 medium- and large-sized cities across China. They are also exported to North America, East Asia, Southeast Asia, the Middle East, and Oceania, earning widespread acclaim.

Awards and Honors

In 2015, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. was awarded the ISO 9001 Quality Management System Certificate issued by the Beijing World Standard Certification Center.

In the 2017 China Top 100 Architectural Ceramic Brands selection, Meiyi Ceramics Tiles was honored as one of the “Top 100 Ceramic Brands.”

In 2018, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. obtained the China Compulsory Certification certificate.

In 2018, Meiyi Tao’s “Full-Body Antique-Style Tiles—Huancai Shishang Series” was awarded “Annual Outstanding Product (Tile Category)” by the Expert Committee of the 14th China Ceramic Industry Rising Stars List.

In 2018, Wanxing (Fujian) High-Tech Building Materials Co., Ltd. was awarded the “Artisan Excellence Award” as an outstanding exhibitor at the China (Jinjiang) Home Decoration and Building Materials Expo.

In 2019, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. was awarded the “Artisan Excellence Award” as an outstanding exhibitor at the China (Jinjiang) Home Decoration and Building Materials Expo.

In 2020, Meiyitao’s “Flooring Stone” was awarded the “Product Favored by Engineering Users (Tile Category)” at the 16th Ceramic Industry Rising Stars Awards. Also in the same year, Meiyitao’s “New Multi‑Stage Porous Eco‑Friendly Insulating Decorative Panel (commonly known as Foamed Ceramic) Technology” received the “Science and Technology Innovation Award” at the 16th Ceramic Industry Rising Stars Awards.

In 2020, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. was awarded the “S+D Product and Design Award” for Product Design of the Year 2020.

In 2021, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. was included in the second batch of Fujian Province’s Industrial Leading Enterprises.

In 2021, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. obtained ISO 14001 certification for its environmental management system and ISO 9001 certification for its quality management system.

In 2021, during its product research and development process, Fengbao Quartz Tiles was unanimously approved by a panel of experts and recognized as the “Nation’s Preferred Brand for Construction Projects” and the “Most Influential Brand in China’s Ceramic Tile Industry.”

In 2021, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. was awarded the “Product Innovation Award” in Fujian Province’s ceramic tile industry.

In December 2021, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. obtained the China Green Building Materials Product Certification (Three-Star Level).

In 2022, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. served as a participating drafting unit for the People’s Republic of China’s professional standard on building materials and home furnishings, “Flooring Stone Ceramic Tiles,” thereby making a significant contribution to the standardization efforts in the flooring stone ceramic tile industry.

In 2023, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. was included in the first batch of high-tech enterprise registration list filed with the Fujian Provincial Certification Authority for 2023.

In 2023, Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd. was honored as the “Annual Designer-Recommended Brand” at the inaugural Ceramic Industry Excellence Awards.

In 2023, Betenati was awarded the “Original Design Product Gold Award” at the 19th Ceramic & Bathroom New Talent Awards.

In 2023, Baofeng Quartz Tiles were honored with the “Annual Influential Materials Brand Award” and the “Annual Ceramic Materials Application Award” at the inaugural IMPA International Materials Pro Awards.

At the 2024 Second Jingjiang Awards, Fengbao Quartz Tiles was honored as one of the “Top Ten Floor Tile Brands of the Year.”

At the 2024 Second Jingjiang Awards, Fengbao Quartz Tiles was honored as the “Leading Brand of Curtain Wall Systems of the Year.”

At the 2024 Second Jingjiang Awards, Betenati was honored with the “Innovative Product of the Year” award.

At the 2024 Second Jingjiang Awards, Meiyi Ceramic Tiles was honored as the “Leading Brand of Antique-Style Tiles of the Year.”