MYTH. Brand Overview

May 17,2024

MITO is a brand under MeiYiTao (Fujian) High-Tech Building Materials Co., Ltd., specializing in the R&D and design of high-end antique-style tiles. Adhering to the “Textured Living” design philosophy, it has pioneered a new category of textured‑finish antique tiles. With over 2,000 company‑owned retail outlets nationwide, MITO has established strategic partnerships with numerous top‑100 real estate developers.
MYTH. Brand Overview

MITO. The brand is affiliated with Meiyitao (Fujian) High-Tech Building Materials Co., Ltd. MITO. Meiyi Pottery Dedicated to the R&D and design of high-end antique-style tiles, we adhere to the “textured living” design philosophy and have pioneered a new category of textured finishes. | Antique-style tiles. Nationwide, there are… 2000 Multiple brand-operated outlets, and strategic partnerships with numerous top-100 real estate developers.

 

Basic Information

Chinese name Meiyi Pottery

Affiliated Company: Meiyi Tao (Fujian) High-Tech Building Materials Co., Ltd.

English name MITO.

Date of establishment 2011 year

Industry sector Building materials industry

Trademark Registration Number 31863150

 

Brand Overview

MITO. Founded in 2011 Nian is a design‑oriented tile brand that integrates R&D, manufacturing, sales, and related services. Since its inception, it has remained committed to the ceramics sector, pursuing prudent management, continuous innovation, and open collaboration. MITO. We prioritize the upgrading of our marketing systems and the enhancement of consumer experience, leverage design to elevate the value of living spaces, drive industry growth through innovation, and create inspiring homes for consumers from diverse cultural backgrounds around the world.

 

MITO. A modern, intensive industrial park has been established in the Huangjing Industrial Zone of Zhangzhou, covering an area of… 40 Tens of thousands of square meters, with 3 advanced kilns, 6 A production line with a monthly output of approximately 240 The scale advantage of tens of thousands of square meters; today, it has a presence nationwide. 2000 Multiple brand flagship stores, with products exported to North America, East Asia, Southeast Asia, the Middle East, and Oceania, among other regions. 50 It operates in multiple countries and regions and has established close strategic partnerships with dozens of leading real estate companies in China, cultivating a stable customer base.

 

MITO. We remain committed to delivering exceptional sales services. Our dedicated teams handle planning, production scheduling, manufacturing, processing, and shipping, ensuring top‑notch service at every stage—before, during, and after the sale—and guaranteeing that deliveries meet quality standards, adhere to timelines, and fulfill agreed quantities.

 

Main products

MITO. A complete range of products, with specifications starting from the smallest. 600*600mm To the largest 750*1500mm , the category includes functional tiles (non-slip, wear-resistant), MITO. We travel the globe to seek out authentic, natural design elements and integrate them into our product development. Our products are crafted using “a single stone”... N “Surface,” “micro-engraving,” “ 3D Core technologies such as “inkjet” and “high-definition printing” are integrated with “dry granules,” “molds,” “velvet-polished digital glaze,” “fine carving,” “matte finish,” and… R11 Surface finishing processes that more faithfully recreate the natural texture. MITO. Centering on a full product lineup that includes textured antique-style tiles and solid‑body matte terrazzo, we create living spaces that embody “natural, modern, and humanistic” experiences for our customers.

 

Development History

2011 In that year, the Meiyi ceramic tile brand was established.

2014 In [year], the Zhangzhou Meiyi Ceramics Production Base was put into operation;

2015 Year, MITO. Entering the full-body antique-style tile market;

2017 Year, one of China’s top 100 renowned architectural ceramic tile brands; the brand has been awarded the “Ceramic Brand” title. 100 Strong";

2018 Year, MITO. Launched a full-body terrazzo tile collection;

2021 In [year], our company obtained certification for its environmental management system and quality management system. .

2021 year 12 In [month], our company obtained the China Green Building Materials Product Certification (Three-Star Level).

Awards and Honors

2018 Year, MITO. Through national mandatory product certification ( CCC Certification); in the same year, the brand’s “full-body antique-style tiles” - The “Huancai Shishang Series” was awarded the “Annual Outstanding Product (Tile Category)” at the 14th Ceramic Industry Rising Stars Awards.

2020 Year, our company in “ S+D “Product and Design Award” won 2020 Annual Product Design Award;

2020 In [year], at the 16th Ceramic Industry Rising Stars Awards, the brand was honored with the “Product Favored by Engineering Users (Tile Category)” award.

2021 In [year], our company was included in the second batch of Fujian Province’s leading industrial enterprises.

2023 In [year], the brand was awarded “…”. 2023 The inaugural Ceramic Industry Master Craftsman Awards’ “Brand Recommended by the Designer of the Year”;

2024 In [year], during the second edition of the Jingjiang Awards, the brand was honored as the “Leading Brand in Antique-Style Tiles of the Year.” .

 

Brand Culture

Brand Mission: To “beautify architecture and living spaces” as our mission.

Brand Vision: To be a leading brand that is both resource-efficient and environmentally friendly.

Core Values: Upholding “Integrity, Pragmatism, Innovation, and Efficiency” as our core values.

Business Philosophy: To adhere to green manufacturing and sustainable development as our guiding principle.

 

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